27 Apr 2018

New look for England Cricket’s Barmy Army

New look for England Cricket’s Barmy Army

We are very pleased to announce we are having a little makeover. Chris Millard, the newly-appointed Managing Director says “We’ve given this a great deal of thought and have ultimately decided it’s time for a fresh look to modernize and move the Barmy Army company forward to keep pace with the digital age”.


Paul Burnham, former Managing Director and co-founder of the Barmy Army, is taking a step back from the business but will continue to work with Chris to develop the Barmy Army brand.  The new arrangement also sees the Barmy Army move its headquarters from Middlesex to Chesterfield and will be sharing offices with newly formed Root Academy.


Paul says:  “It’s been an incredible journey over the past 23 years since we formed the Barmy Army and it is now time to try and take the organisation on to the next level.  I truly believe that England’s fantastic cricket fans are a great example of the correct way to support your team. I’m keen to see the Barmy Army engaging with schools and cricket clubs around the UK in the future to promote how to have great fun watching sport without engaging in bad behaviour and being disrespectful to rival supporters. It’s all about humour and sportsmanship…even when you are losing.”


Chris outlines his vision for the future of the organisation: “We are very excited to be sharing offices with the Root Academy up in Chesterfield. We are hopeful that our partnership will blossom from here. Paul has done an amazing job for the past 23 years and I am honoured to take on the role of Managing Director. The Barmy Army in my opinion are the best fans in the world and I want our membership following to reflect that. Our full focus for 2018 will be making sure our members are looked after in order to make watching cricket as accessible as possible for all. We have some brilliant announcements and offers in the pipeline which I cannot wait to share with you all.”


After a very successful Ashes tour for The Barmy Army and having received nothing but very positive feedback from the Lord Mayors of each city visited, Chris feels it is perfect timing to launch our new branding ahead of the UK hosting of the Ashes 2019.


The Barmy Army have formed a partnership with Great Branding Company who will be running Barmy Army merchandise in the UK. They are Europe’s leader in Sports Merchandise and for 17 years have been the official supplier to Adidas, Reebok, Warrior & hold exclusive UEFA rights for UEFA, Champions League and FIFA World Cup 2018. 


Pino Grillo, Managing Director of Great Branding says: “We are delighted to welcome the Barmy Army to the world of Great Branding and very excited to launch new collections of official Licenced Products to worldwide followers”.


Chris says: “Great Branding are a fantastic company and it is a pleasure to be partnered with them for the next four years. I am excited about what is in store for our journey together.”


With a wide range of new merchandise available, you can visit the new webstore here


Our Partners

Tourism Australia
Greene King
Pro Direct Cricket
TM Lewin
Sports Nation
New Balance
Best Western
The Cinema Society
Rewards4 Cricket
Great Branding Company